The write-on text effect, without After Effects

The write-on effect usually means masks and Trim Paths in After Effects. How to get it in a browser in a few minutes, and when you still need AE.

Updated

The write-on effect, where text appears as though it is being written by hand, is a staple of motion design. Most tutorials for it are After Effects tutorials, and they’re long for a good reason: a normal font has no idea what order its strokes were written in. Someone has to tell it. This guide explains what that involves, a much faster way to get the same result in a browser, and the cases where After Effects is still the right tool.

How it’s usually done in After Effects

The classic technique goes roughly like this:

  1. Type the text and convert it to shapes, or create masks from the text outlines.
  2. With the pen tool, draw a path that follows each letter the way you’d write it, one stroke at a time, often on a separate layer per word.
  3. Add a Stroke effect (or Trim Paths on a shape layer) to those paths and keyframe its end from 0 to 100%.
  4. Use the animated stroke as a track matte so it reveals the real letters underneath.
  5. Adjust the keyframes letter by letter so the speed feels like a hand, and fix the places where a thick stroke leaks into the next letter.

It looks great, and it takes anything from twenty minutes for a short word to an afternoon for a sentence in a connected script. Change one word and you redraw those paths. Plugins and templates speed it up, but they cost money, and you still need After Effects.

The shortcut: fonts that already know how they’re written

Single-line fonts (also called stroke or engraving fonts) are drawn as pen paths rather than filled shapes. Each letter is one or more lines with a start and an end, in the order a pen would travel. Animating them is just a matter of drawing those lines progressively, which is what Inky Clips does. No masks and no keyframes; type different words and the animation is already right.

The clip shows “No keyframes needed” written in Allure.

Clip
Pen
Handwriting fonts
Ink
Classic inks

Ink: White

Style
Pen tip
These are single-line fonts: each letter is a pen path, so the writing order is built in.

Doing it in the browser

  1. Open your clip

    Sign in to the editor and click Choose video. The file is read in place; it isn’t uploaded.

  2. Add and type

    Put the playhead where writing should begin and click Add text. Type your words.

  3. Choose a pen

    In the font groups, Handwriting holds the scripts, Clean and Titles hold print-style pens. Chips with a small pen icon are single-line fonts.

  4. Time it

    Draw time replaces your keyframes: it is the time from first stroke to last. Easing replaces graph-editor work, with Smooth, Linear and Ease out.

  5. Export

    Click Export, then Download MP4. It renders at your video’s resolution with the original audio.

What maps to what

In After EffectsIn Inky Clips
Hand-drawn stroke pathsBuilt into the single-line fonts
Stroke end keyframesDraw time and Start
Graph editor easingEasing: Smooth, Linear, Ease out
Stroke width and colourLine width and Line colour
Stagger per letter or per layerDraw: One by one or All at once
A particle or brush at the tipPointer: Glowing dot, Spark, Comet, Pencil
Opacity fade outFade out at
Drop shadow or stroke for contrastOutline and Background

Outline fonts write on too, differently

Bold fonts like TikTok Sans, Montserrat and Atkinson are ordinary filled typefaces, so they can’t be written with a single line. Inky Clips traces their outlines and then fills them in. It’s a different, cleaner look that suits captions and bold titles more than handwriting. Choosing a handwriting font for video goes through the differences.

When you still want After Effects

To be fair to the long way, here is what this approach can’t do:

  • Your own font or signature. You choose from the built-in fonts; you can’t import a font file or trace a logo.
  • Custom paths. Text is written along its letters only. There are no arrows, underlines or doodles.
  • Per-letter control. Timing is set for the whole text, not keyframed letter by letter.
  • 3D, motion tracking or text that follows a moving object. Text sits still where you place it.
  • A transparent file. Export is MP4, which has no alpha channel. There is a workaround with a black or green background in the overlay guide.

For everything else (titles, labels, hooks, captions and quotes) the font-based approach gets you to the same place in a couple of minutes, and changing a word costs nothing.

Write on your own video.

Free, in your browser, with your Google account. Your videos never leave your computer.

Try it free